E.l.f. Cosmetics’ Pickle Lip Balm Collection Expands After Viral Response

E.l.f. Cosmetics’ Pickle lip balm may seem like a strange concept, but beauty fans are obsessing over the flavor, the brand says.

E.l.f. Cosmetics’ original pickle-inspired flavored lip balm, called “The Real Dill,” is back. And it’s part of a pickle-themed collection that’s sure to please pickle lovers.

The original pickle-flavored viral success is e.l.f.’s Glow Reviver Melting Lip Balm. It launched earlier this year—and sold out in 8 minutes, leaving fans wanting more.

Apparently, pickles are trending. YPulse reports that more than 20% of Gen Zers are obsessed with pickles.

“When our community speaks, we listen,” says Laurie Lam, Chief Brand Officer of e.l.f. Cosmetics. “Within weeks of our first drop, our teams were testing new flavors and ramped up our innovation pipeline to meet this cultural craving.”

“And as we learned in real-time the depth of passion out there for pickles, it was an opportunity to stretch further to produce the plumping formula in Spicy Lil’ Dill,” she adds.

The New Pickle-Inspired Flavors & Shades

E.l.f Cosmetics’ Glow Reviver Melting Lip Balm is the star of the new collection. Now, it comes in three limited-edition shades:

• The Real Dill returns: A sheer green hue that the brand says is “unapologetically pickle-forward,” inspired by a sharp classic dill pickle.
• e.l.f. von Dill: Balances sweet, salty, and tangy—with a glossy pearl finish.
• Spicy Lil’ Dill: A new plumping formula that has a spicy kick—and a deep red sheen. 

 A Briny Blender Sponge

E.l.f. Cosmetics’ Pickle lip balm collection wouldn’t be complete without the “Briny Blender” makeup sponge. The collectable novelty-themed makeup sponge is shaped like a pickle, of course.

e.l.f. Debuts on Ulta’s TikTok Shop

E.l.f. Cosmetics’ limited-edition pickle-inspired collection is launching in the U.S. on August 20th on the brand’s website, Ulta Beauty’s website, and on TikTok Shop.

In addition, the launch marks the first time e.l.f. is available at Ulta Beauty’s TikTok Shop.

All three Glow Reviver Melting Lip Balm flavors and the Briny Blender will also be available exclusively in Ulta Beauty stores beginning on August 23rd.